Car Dealership CRM

All features identified from the dashboard and sidebar navigation — dealership sales, lead management, and operations platform

Modules
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Features
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AI

Primus AI built-in

Multi

Dealership support

Live dashboard & performance metrics

Real-time dealership KPIs with customisable widget layout

Missed leads counter

Red badge shows real-time count of leads that were not contacted — a critical accountability metric for sales managers

Average response time tracker

Orange badge displays the team's average time to first contact on inbound leads; blank dash indicates no data yet

Tasks completed percentage

Green badge shows today's task completion rate as a percentage across all assigned staff

Sold today counter

Live count of vehicles sold on the current day — the dealership's headline daily KPI

Favouritable widgets

Each dashboard widget has a star icon — users can favourite preferred metrics for the Favourite Metrics tab view

Widget colour customisation

"Widget Colors" button lets managers personalise the dashboard colour scheme per user or role

Three metric tab views

Dashboard switches between Lead Activity Metrics, Outcome Metrics, and Favourite Metrics for focused analysis

Dark mode toggle

Full dark mode switchable from the sidebar — reduces eye strain for showroom floor staff working evenings

Lead management

Full-funnel tracking from first contact to vehicle delivery

Leads funnel

Visual pipeline showing leads at each stage — new, contacted, appointment set, demo, negotiation, sold — with drill-down view

Uncontacted leads

Isolates leads that have received zero outreach so sales reps can prioritise before leads go cold

Internet leads

Dedicated counter for leads originating from online sources — website, third-party portals, or digital ad campaigns

Walk-in leads

Tracks customers who arrive at the dealership without a prior appointment — captured and routed to available staff

Lead types classification

Categorises leads by source type (internet, walk-in, phone, referral, campaign) with a detailed breakdown view

Lead flow tracking

Shows the movement and reassignment of leads through the sales team over a selected time period

Assigned by view

Displays which manager or system source assigned each lead, supporting accountability and performance reviews

Purchase types breakdown

Classifies deals by purchase method — cash, finance, lease, fleet — for sales mix reporting

Internet response time tracking

Granular lead response speed broken into 7 time buckets

0–5 minute responses

Counts leads responded to within 5 minutes — the gold standard window where contact rates are highest

6–10 minute responses

Tracks slightly delayed but still fast responses as a separate performance band

11–15 / 16–30 minute bands

Two additional time brackets help managers identify where response speed begins to drop off

31–60 minute responses

Flags leads where response lagged — these contacts have significantly lower conversion rates

61+ minute responses

Highlights severely delayed responses — likely lost or cold leads requiring escalation protocols

No contact made

Critical metric — counts leads where zero contact has occurred at all, feeding the Missed Leads badge on the top bar

Tasks & appointments

Staff task management with overdue tracking and daily appointments

Task management

Create, assign, and track tasks for sales reps and managers with due dates and priority levels

Missed (overdue) tasks

Separate counter for tasks that have passed their due date — escalates to manager view for accountability

Open tasks counter

Total count of all outstanding tasks across the team — visible on the dashboard for at-a-glance workload tracking

Appointments widget

Dashboard counter for scheduled customer appointments — test drives, deliveries, service visits, and demos

Calendar module

Full calendar view for scheduling appointments, tasks, and follow-ups across the sales team

Multi-channel communication

Email, SMS, and AI-powered outreach in one platform

Email inbox

Dedicated in-CRM email inbox so sales reps manage all customer email threads without switching to an external client

Text inbox (SMS)

Two-way SMS messaging with customers directly from the CRM — captures all text conversations against the lead record

Primus AI

Built-in AI assistant for drafting responses, summarising lead activity, suggesting follow-up actions, and automating outreach

Templates

Pre-built and custom email and SMS templates for common dealership communications — follow-ups, offers, delivery confirmations

SmartSequences

Automated drip communication sequences that send timed email or SMS touchpoints to leads based on status or behaviour

Campaigns

Broadcast marketing campaigns sent to segmented customer lists — promotions, seasonal offers, re-engagement drives

Customers & contacts

Full customer profiles with search and quick-add

Customer records

Centralised profiles storing contact details, vehicle history, communication logs, tasks, and deal history per customer

Quick-add customer

"+ Add" button in the sidebar header allows rapid customer creation without navigating away from the current view

Global search

Search bar in the sidebar searches across customers, leads, and deals in real time

My Wishlist

Personal saved list for each sales rep — likely vehicles or leads they want to monitor or follow up on

Inventory management

Vehicle stock tracking linked to leads and deals

Vehicle inventory

Manage new and used vehicle stock — VINs, make, model, year, trim, colour, pricing, and availability status

Delivered counter

Dashboard widget tracks total vehicles delivered — distinct from sold, it confirms physical handover has occurred

Sold counter

Real-time count of vehicles sold in the current period — the primary revenue output metric on the dashboard

Manager & employee desklogs

Deal desk workflow for managers and sales reps

Manager's desklog

Manager-level view of all active deals being worked — pricing, trade-ins, finance approvals, and deal status across the floor

Employee desklog

Individual sales rep's own deal desk — their personal pipeline of active customer transactions in progress

Deal visibility layers

Separate manager and employee views enforce role-appropriate access — reps see their deals, managers see all deals

Reports & analytics

Comprehensive performance reporting across sales, leads, and team activity

Reports & analytics module

Dedicated section for generating detailed sales, lead, and activity reports across custom date ranges

Lead activity metrics

Dashboard tab tracks all lead-related activity — responses, contacts, appointments set, and funnel movement

Favourite metrics

Each user saves their most-used metrics to a personal Favourites tab for quick daily reference

Outcome metrics

Results-focused tab showing sold, delivered, and conversion outcomes — the bottom-line performance view

Administration & platform settings

Multi-dealership support, user management, and access control

Multi-dealership selector

"Select Dealership" dropdown in the top bar lets a group admin switch between multiple rooftops in a dealer group

Select All filter

Second top-bar dropdown for filtering the dashboard across all dealerships or a specific subset simultaneously

Language selector

English language toggle in the top bar — supports multilingual dealership teams and international dealer groups

Users management

Add, edit, and manage staff user accounts with role assignments — sales rep, manager, admin, and system roles

Notifications

Bell icon in the sidebar header for system alerts, lead assignments, task reminders, and message notifications

Help centre

Collapsible Help section in the sidebar with support resources, guides, and documentation for staff onboarding

See It In Action

Explore the interface and discover how easy it is to use

How It Works

Get started in three simple steps

Import Your Data

Upload your existing contacts and deals from CSV files or connect your current tools for seamless data migration.

Customize Your Workflow

Set up your sales pipeline, create custom fields, and configure automation rules that match your business process.

Start Closing Deals

Begin managing your customer relationships with powerful tools and watch your sales productivity soar to new heights.

Why Choose CRM Pro

Transform your sales process and boost team productivity

Increase Productivity

Automate Everything

Ready to Transform Your Business?

Schedule a personalized consultation to see how our solutions can integrate with your existing ecosystem and drive measurable results.

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